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Our Story

OUR HISTORY
Our story begins with Arnaldo Lepore, a 24-year-old young man born and raised in lively Naples. Growing up, Arnaldo always breathed the air of commerce thanks to his parents, who expertly managed several women's shoe shops in the Neapolitan city. Inspired by his parents' work, Arnaldo decided to follow in their footsteps and dedicate himself to the world of footwear. However, fate wanted Arnaldo to meet a girl, also Neapolitan but who moved to Milan. Falling madly in love, Arnaldo made the courageous decision to follow her to frenetic Milan. But his entrepreneurial spirit and passion for footwear have not abandoned him. He thus decided to expand the family heritage by opening "ARIA MILANO", a women's shoe shop that represents the perfect union between the Neapolitan tradition handed down by his parents and the new life he started with his girlfriend in vibrant Milan. In this new adventure, Arnaldo was supported with love and support by both his parents and his beloved, thus creating a strong and lasting bond that permeates every step of "ARIA MILANO".


WHY “ARIA MILANO”?
The name "ARIA MILANO" contains a deep and personal meaning for Arnaldo and his beloved Guia. "ARIA" is not just a word, but the combination of their names, Arnaldo and Guia, symbolizing the union and collaboration that led them to share not only their life, but also their entrepreneurial dream. "MILANO" was added to the brand name because it represents the turning point in their history. Milan is not just a city, but it has become their home, the place where their lives intertwined and where they decided to create their first shoe shop. Therefore, "ARIA MILANO" is not just a name, but a symbol of their union, their love and the beginning of a new adventure in the city they have chosen as their own.

WHY THE FEATHER?
The reason why the "ARIA MILANO" brand chose the feather as its symbol is profound and full of meaning. Feather represents first of all lightness, both physical and mental, which is reflected in the brand's philosophy of offering comfortable and light footwear that allows women to move with agility and freedom. But in addition to lightness, the feather also evokes courage, just like the Indian feathers that adorned warriors in battle. This courage manifests itself in the brand's desire to face new challenges and innovate in the world of footwear fashion. Carefreeness and freedom are other qualities associated with feathers and which are reflected in the joyful and unrestricted approach of "ARIA MILANO". Finally, all these qualities - lightness, courage, light-heartedness and freedom - are intrinsic to love, which is the beating heart of the "ARIA MILANO" brand. The feather thus becomes a tangible symbol of these qualities and values ​​that the brand is committed to spreading through its creations.